At Certus, we develop the plan, and perform the turnaround; working alongside our clients throughout the process to assure goals are being met. We begin by performing a thorough, multi-faceted analysis – considering underlying micro and macro financial drivers, benchmarking, competitive market forces, staffing and on-site culture, the state of the physical asset, and other aspects to determine why a business may not be performing optimally.

We next identify the path forward, working for lenders, owners, trustees, management companies, and people on-site to turn a business around, resulting in value creation.

This hands-on approach can include leading capital improvement campaigns, even acting as owner’s representative, to develop complimentary assets to unlock new value.  Being on-site is key; allowing us to understand culture, what is working and what is not, sometimes enabling us to identify underutilized talent in personnel.

We focus on all levels, from the stakeholders to entry-level staff.  No two businesses have the exact same issues causing underperformance; thus no two businesses can have the same solution. Certus is differentiated in the ability to understand complexity and to also communicate to every stakeholder.

Industries include:

  • Senior Care (Health Care)
  • Hospitality
  • Education
  • Renewable Energy
  • Commercial Real Estate
  • Sports and Entertainment
  • Mixed use
  • Multi Family

Clients include:

  • Indenture Trustees
  • Banks (National/Regional)
  • Mezzanine
  • Receivership
  • Owners / Investors
  • Adhoc Credit Committees
  • Investment Funds

Please contact us today to discuss your project.